Reputation management is important, but it’s only the first step you take towards doing what your business needs – reputation marketing. We are leaders in managing your online reputation and then putting it to work as the most powerful marketing tool in your strategy, driving more customers to your business and establishing you as the clear leader within your market. In today’s competitive marketplace, you want the kind of customer that knows you, likes you and trusts you like a referral does.
With 800 million users on Facebook, messages can spread viral in a flash. Almost every buyer, employer, investor, or potential partner will Google your name to find out more about you. The last thing you want to show up in the top results of Google is an unfavorable article or review. When you have bad search results for your name, you need to act fast. Time is critical because, like it or not, you’re in a race – a race to see who can put their message high in Google search results.
When you can outrank the bad news with your good news stories, you can save a huge amount of damage. When faced with this situation, most people don’t know what to do. We will help you create your own presence and clean up the mess. Learning how to do this on your own may take years, but you’re just moments away from getting started as we have a team in place ready to work with you.
Imagine it’s a few weeks from now, and you have just searched your company name in Google. Now, the first things that pop up are nice comments and reviews that reflect the image your company wants to portray. If your reputation is compromised, you need to act now.
Reputation Management doesn’t make your business money. Reputation Marketing does.
The most important thing you can add to your Website, Facebook Page, Newspaper Ads, Radio Ads, Television Ads, Postcards, Flyers etc. is social proof that other consumers trust you already.
Reputation Marketing means your most satisfied customers do the selling for you!
We give you the tools and resources you need to:
- Have your employees understand the power of reviews and asking for them at every opportunity.
- Gather a mountain of five-star reviews from your most satisfied customers.
- Get those reviews published on the top 10 review sites for your market. Consistently have the most compelling reviews on your website and Facebook page where they can be seen.
- Include the social proof of your five-star reputation in all of your online and off-line marketing.
Imagine the powerful influence that five-star reviews from hundreds of your satisfied customers will have on showing potential customers that you are the best choice and the market leader. That’s what reputation marketing can do for your business.
Reputation marketing is a great opportunity to seize an advantage over your competition and establish yourself as the clear choice.
Here are some interesting statistics:
- 72% of buyers trust reviews as much as personal recommendations. Source: BrightLocal
- 70% trust consumer reviews posted on line. Source: Nielsen
- 70% of consumers trust a business with minimum of 6-10 reviews. Sources: Demandforce, Economist.com,Searchengineland.com, Brightlocal
Mobile Reputation Option
82% of consumers go online to do research about products or services before buying … and 80% of consumers said they changed their mind about a purchase because of negative information they found online.
Recent studies show that most businesses are found via a map or r eview website from a user’s mobile phone.
Google and Apple’s map programs now include reviews on their map icons. If you have no reviews, you may not be listed in their mapping software.
This means that no reviews can potentially be as damaging as b ad r eviews!
Most of the time these reviews can never be removed . They are online forever , and
they are hurting the reputation of your business.
Your business needs to establish a good reputation by building positive reviews.
This will push down any negative reviews and improve your reputation.
You then need to maintain your positive image with self-promotion.
This can be a daunting task because most business owners don’t have the time.
Mobile Reputation Catalyst makes it easier for your customers on the go, as you are doing all the leg work for them. Simply give your client a flyer or postcard with their purchase , leave one with their service invoice, or have a card on a table in your restaurant or place of business. They scan your QR code on the flyer or postcard, or enter the web address in their mobile browser. The customer leaves a review with Mobile Reputation Catalyst while at your store or place of business from their mobile phone. Should they provide a positive 3+ review (can be adjusted to 4 or 5 stars), they are sent an email directing them to YOUR Google+, Yelp or YP page to copy their POSITIVE review on to that site. If, however, they had a problem with your services, they are sent an email asking them to contact the business owner to resolve any issue prior to them leaving a bad review.